Digital Insights

10 Things Your Competitors Can Teach You About Conversion

Published: June 17, 2015

Your competitors are the crucial answer to your online SEO strategies. In business, as long as free enterprise reigned, new businesses are formed based on the ideas of existing companies. The hidden tool here is some light “corporate espionage.” But not in the traditional sense. What we mean is to look at your competitors as ways to think about new concepts, improve your knowledge about your field, and ultimately advance your products.
If you begin a new website or you ponder why your restored site is getting only a few number of users, it is time to do some research. The best thing to do is to learn from your competitors. As you may already know, SEO has several components and you should mostly focus on link building, social media marketing and onsite search engine optimization. Analyzing what your competitors have done for their SEO will mean you will be able to implement these changes on your website and make it more visible to the public. Of course that does not mean to copy his work; you can use this data simple guide to improve your own SEO.

Before you begin your research, make sure you look at your real competition. This means that you are searching for sites that seek the same keywords that you have (both regular keywords and long tail keywords). Do not forget to employ a keyword search tool to see what keywords related to your niche has high rank and relatively low competition. If you find your real competitors we can learn something about them!

Here are 10 things you can deduce about performance online marketing from your competition:

1. Clarity

Begin with the chosen keywords that relate to your business. Explore your competition. Look on their websites and check out their social media hangouts. Adopt or modify your keywords based on your findings. To develop an understanding of what they do, means taking a look at their social media profiles and how they deploy keywords. Take the information you have gathered and include it in your niche, then put it to use.

2. Weaknesses

Find things you think they might be doing better and integrate the improvements in your online presence. When you search their home page, does their content draw you in in just a few seconds? How can you be inspired by their content and find a way to apply it to your own site? Is there anything that distracts you or bothers you? Finally, what is their call to action like? Collect your findings and apply these in your own business.

3. Products

Get a good understanding of their products and find loopholes in their development that you can include in your own products. Take their products and combine them with your expertise. Put another more effective twist on it and a market it at a competitive price.

4. Public

The best information you can find is from their blog comments. Carefully comb through them looking for what the public says. For example, they say about a product and how valuable it is, and then ask. It’s a little gold nugget was right. Or they do not have what they need to close, or to share something that they did not understand. Take these gold grains and work them into your product that they are already included in yours.

5. Social Media Behavior

What social media platforms are your competitors using? What content are they providing? Do they have links to articles, to infographics or videos? Do they use their keywords in their social media posts? What about in their profiles, such as LinkedIn? Finally, look at the groups in which they interact with and find partners. Social media plays a key role in online marketing.

6. The Google Spy

Google Alerts can spy on you. You can configure notifications that you can receive whenever there is a new post of a competitor or a new report within your scope of business.

7. Strategy

You can also explore business practices of your competitors simply by exploring their mission statement, their squeeze pages, their sales letters, their email drip campaigns etc.

8. User Experience

Online marketing extremely transitioned into responsive format to accommodate all screen types and sizes in different devices. With the insurgence of mobile marketing, user experience continues to play a key role in customer satisfaction. Spy on what your competition does so that you can stay as technology advances.

9. Conversion Techniques

Some online businesses use lead magnets, or free offers to entice potential customers to sign up for their mailing list. What types of lead magnets are used and what you can do to increase the value of it for your own internet business?

10. Content

Yes, you can spy on what your competitors provide as content as long as you do not plagiarize. The best way to use this is not just taking what they said and reword it. Take it and build on it. Weave your own products into the content. Make it better and more attractive. Essentially, through espionage, you’re constantly being challenged and inspired by new ideas.

Spying on your competitors is the key to growing your online business. To devote time to this at least once a week so you can get an early warning of any new product releases or webinars can recruit launch. If you really want to know what your competitors are up regularly, consider hiring content writing service whose staff is trained in online marketing and can arm you with the newest, most competitive content that fits your business and saves you time.