Digital EYE Media Named Agency of Record for Hitting Jack-It™ System‘s Estrada Beisbol Search & Social Media Campaigns
COSTA MESA, Calif., Oct. 13, 2011—Digital EYE Media, Orange County’s top online search and social media marketing (SMM) firm, has been named agency of record for Estrada Beisbol, Inc., based in Manhattan Beach, Calif. The company invented and markets the Hitting Jack-It™ System, the world’s leading variable-weighted hitting system for baseball and fastpitch that dramatically improves player performance.
Digital EYE Media is working directly with Estrada Beisbol to launch online sales of the revolutionary Hitting Jack-It™ System to target a market of millions of U.S. baseball and fastpitch players. The goal is to propel brand awareness, viral sharing and community building using a variety of technologies, inbound marketing strategies and best practices in both social intelligence and search.
“Estrada Beisbol is an excellent client to work with because it’s a family business with deep roots in organized baseball,” said Gary Brewer, president of Digital EYE Media. “The Hitting Jack-It™ System is a promotional dream based on years of professional experience, high-tech design and in-depth personal knowledge about the great American pastime.”
Said Mike Ortega, Estrada Beisbol’s CMO: “We signed with Digital EYE Media because of its outstanding track record in branding, search and SMM in the consumer products space. We’re looking for our brand-building social media campaign to engage with baseball- and fastpitch-playing consumers so they participate in and even lead the conversation about the Hitting Jack-It™ System—as well as encourage others to join in.”
The social media marketing campaign, part of an integrated marketing communications effort that includes public relations, publicity and promotion, features a hub blog with buttons for a targeted Facebook fan page, Twitter microblog (@hittingjackit) and YouTube channel. Promotions include coupons, contests, sweepstakes, videos and more.
The campaign’s Web search efforts are aimed at attracting targeted traffic to the Hitting Jack-It™ System e-commerce website, increasing leads and generating sales.
Digital EYE Media is deploying a sophisticated search engine optimization (SEO) effort to improve visibility for the Hitting Jack-It™ System in the major search engines like Google and Bing, specifically to achieve higher placement for keywords used in the search engines.
Digital EYE Media delivers visibility through a proprietary creative SEO strategy that includes SEO website optimization, paid search ads, local SEO and advanced link building.
Estrada Beisbol, Inc.
Estrada Beisbol was formed to develop products that improve ballplayer skills and performance—and also to “give back” to the game. The Hitting Jack-It™ System is a revolutionary variable weighted hitting system that comes in four sizes to assist progressive training and is designed to be used in any hitting drill, including live batting practice. The patented technology, developed by Marco Estrada Sr. and Marco Estrada Jr., improves player bat speed, strength and power while reinforcing proper swing mechanics. The Hitting Jack-It™ System is used by more than 60 top major league players and 18 major league teams.
Estrada Beisbol is headquartered at 1500 Rosecrans Ave., Suite 500 PMB445, Manhattan Beach, Calif. 90266. Ph: 877/452-2548. Email: firstname.lastname@example.org. Web: www.hittingjackit.com and www.tryhittingjackit.com.
Digital EYE Media
Digital EYE Media, based in Costa Mesa, Calif., is Orange County’s leading provider of inbound Internet marketing campaign management services that drive interested potential customers to client websites, resulting in increased sales success. Program elements include:
• Cost-effective online branding and identity development and positioning.
• Social Media Marketing (SMM) campaign management and SEO/SEM.
• Social Web Technology—interactive website design and development, multimedia (motion graphics and video production), and mobile applications (tablets and cell phones).
Director of Marketing