Digital Insights

How to take the Fear out of Content Writing


Published: September 24, 2013

Creating content for a website, article, blog post and even online press release distribution can be intimidating for even the most seasoned writer. But understanding what makes content great, engaging and interesting can help prevent some of the uneasiness that is associated with developing quality ideas and conveying them to a target audience.

Grab Attention from the Title

With an influx of information looking to captivate readers and grasp their attention, content writers have a lot of competition. A great title is imperative to grabbing the attention of potential readers and sparking their interest. Very few readers will actually read through an entire article. Instead, they may even look at the title and browse before sharing or interacting with posted information and articles. Creating an eye-catching, exciting title is the carrot that may draw the horse into important information and calls to action that are presented within an article.

Keep it Simple

As writers, it can be tempting to create drawn out, intricate articles and content, displaying talent and intelligence with words and diction. On the contrary, when readers have to think too much, look up words they don’t recognize and re-read complicated sentences, they may lose sight of the information that is present, or, worse yet, abandon an article for something more simple. No matter how complicated a topic, content writers should seek to present information in a way that meets their specific reader’s levels. Adding images, bullets and subheading can make information appear easier to read (even if it isn’t) and draw readers in. Unless content is specifically targeting readers within a certain industry or business sect, keeping jargon to a minimum may also improve readership and interaction.

Choose the Right Voice

Knowing one’s audience is one of the most important ways a writer can connect with them. Without the knowledge of who an audience consists of, what they may bee looking for as they read one’s content and what appeals to them is imperative to promoting the information displayed. Without a clear knowledge of the demographic in question, readers may not feel a connection with the business or the writer, a factor that can really improve the way readers view a brand and the level of trust they have in what a writer is conveying. Using language that matches the reading level and the understanding that readers may have regarding the topic at hand is an important aspect they may help them connect on a deeper level and gain a greater understanding of who a business or writer is.

While knowing one’s audience is important, understanding their desires and the problems they may be seeking solutions for is vital to producing information that they find useful. Researching the topics, the demographics of the audience and frequenting online forums and communities where they may be found can help reveal who they are and what they need. As a result, content writers can develop information that is based on the reader’s actual needs rather than producing content that can appear forced. Content that is based on the needs of readers captivates their attention more effectively while promoting interaction and even social media engagement.