HUGE: Microsoft Inks Deals With Twitter and Facebook to Put Status Updates in Bing
Microsoft’s latest effort to gain relevance in the search wars is about to get a whole lot more interesting.
According to All Things Digital, the company is set to announce deals with both Twitter and Facebook to integrate status updates into its Bing search engine.
Details are expected to be announced later today at the Web 2.0 Summit, but the stage has been building for this for some time. Microsoft invested $240 million in Facebook back in 2007, and has since signed search and advertising deals with the social network.
Meanwhile, Twitter has been known to be exploring search partnerships for at least the past month, though it’s long been suspected that the company would eventually eye significant revenue in this space. Although Twitter has been said to be willing to offer a full stream of tweets to search providers on a non-exclusive basis, it would appear that Microsoft has beaten Google to the punch in making it happen.
In All Things Digital’s latest report, both of the leading social sites are said to be talking to Google, so Bing’s advantage may be short lived, though it will be â€œweeks, if not months” until we see any actual integration go live.
More to come â€¦