Digital Insights

Measuring the Impact of Google+ on Traffic


Published: February 1, 2012

Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a social networking and identity service operated by Google Inc.

The service was launched on June 28, 2011.

At first, the Internet community thought of Google+ as the”social network flavor of the month,” offering features very similar to Twitter and Facebook, plus a few new elements we haven’t been offered before, such as video Hangouts and the ability to add anyone to a group (Circle) without requiring their acceptance.

Now that several months have passed, we’re beginning to see that Google+ is much more than a social network.  It’s becoming a layer that resides within many of Google’s products, including YouTube, Picasa, Gmail, and even search itself.

Google has introduced a its own version of the Facebook “Like” button, which Google calls “Google+1.”  This Google+1 button allows Google users to share and recommend sites, information, products, etc. with others. Google’s aim is to have all Google users introduce Google+1 to their sites.  This will have very important repercussions for SEO.

What’s more incredible is the ability Google gives users to actually see the Google+1 button’s impact to traffic, search engine rank (where circles are involved) and impression data within Google Webmaster Tools (see screenshot below).

The DigitalEYE Media Search Team will continue to watch and analyze +1 behavior–but it’s clear that creating a Google+ Page and adding +1 buttons to your website will become a standard in the design of a website and a pivotal component of search engine marketing.

  1. Christian says:

    Hi Steve,
    I am surprised that I am the first one to comment on this blog post as it gives a very good introduction to Google+. Cough, Cough, although I have set a business page up for one of our Web properties I haven’t used it as extensively as facebook. So I thought your crash course as simple as it was, gave me some things to think about. (SEO Aside….stupid Google pushing me into another channel…kidding…but not really) It really does offer some benefits that facebook and Twitter don’t offer. It will be interesting to see how widely adopted it becomes. Not just by us marketers, but consumers abraod. For me, I think frankly that some individuals are on social media overload. How can one really split their time equally into each channel? (And yes, I am aware of social media management tools, but even that can get combersome when you have a lot of channels)

    Best Regards,