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Getting Started with Your Mobile Marketing Campaign

Developing a marketing campaign today simply must include mobile - it is no longer an optional add-on but an essential requirement. From the ever-shifting sands of Google's mysterious algorithm to the well-documented migration of customers away from laptops and towards smaller-screen devices, there...Read More >>

How to Get More Traffic to Your Facebook Page

Facebook is still the reigning champ of social media, with more active users and daily activity than any other social media platform. This is good news in the sense that the folks you want to attract to your own Facebook page are probably already on Facebook even as we speak. The bad news is that...Read More >>

Are New Facebook Storefronts Good for Your Business?

Wouldn't it be nice if Facebook's paid-advertisement traffic to your business page could lead more directly to sales?Now it can. On September 16, 2015, Shopify announced their new partnership with Facebook to create a new "Shop" section on Facebook Pages that's directly on your business page...Read More >>

Boost Customer Communication With Facebook’s New Messaging Options For Business

On August 5, 2015, Facebook launched a new feature called "pages messaging." This special feature for Facebook business pages now allows anyone to send private messages directly to a company through the company's Facebook advertisements that appear on the news feed, making these online promotions...Read More >>

Facebook’s See First Feature: See More of What You Love

You understand how money or any other item of value works—the greater the quantity of the item, the less it’s worth. It’s the same with your online real estate. When the web was new, having a site put your business at a major advantage. Now, everyone has a website. It’s not enough to stand...Read More >>

How to Use Facebook Author Meta Tags to Connect Readers with Your Brand

In recent months, Facebook has implemented a number of new features to boost user engagement with businesses and brands. In early 2015, Facebook's new "Call to Action" feature debuted, boosting user engagement through simple yet persuasive new buttons. This month, Facebook unveiled another...Read More >>

15 Sizzling Hot Power Tips That Will Rock Your Social Media Marketing

Much like Google, social media networks tend to be in a constant state of evolution – and like to keep social users as well as marketers in the dark as much as possible. For example, a study released by MIT's Center for Civic Media found that 62.5 percent of users surveyed were not aware that...Read More >>

Pros and Cons of Facebook’s Click Bait Policy

Facebook is constantly working to employ new algorithms designed to help control the kind of content its users are having to weed through on a daily basis. It might sound a bit controlling on the part of the company, but these algorithms are usually effective at helping users stay focused on what's...Read More >>

Who Will Win the Video War? YouTube or Facebook?

One company is the master of the online video content universe. The other company changed forever the way people interact with each other. One company does just one thing, but does it very well. The other company does a lot of things well and still isn't satisfied it has reached its potential. Now,...Read More >>

Just How Effective Are Facebook Ads?

There is precious little middle ground when it comes to advertiser’s opinions about advertising on Facebook. Many marketers swear by the business-building advertising opportunities offered by the world’s largest social media network, while an equal number are inclined to simply swear at the...Read More >>