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What Do You Check First: E-mail or Facebook?

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Published: June 11, 2010

by Jolie O’Dell

Where you start your digital day says a lot about you, according to a new study from ExactTarget, an e-mail and social media marketing company.

If you check e-mail first, the company said, you tend to be more task-oriented and only interact with brands online when you need something, such as researching a deal, getting information about promotions or finding new product information.

However, if start your day with a visit to Facebook, you might welcome “extracurricular” content from brands, such as interaction and entertainment that isn’t directly related to a purchase or business transaction.

That’s not all the study explored:

  • More than 50% of U.S. online consumers check their e-mail before visiting other websites when they start the day.
  • Facebook is the first destination for 11% of U.S. online consumers.
  • Of daily Facebook users, 69% “Like” at least one company or brand.
  • 68% of daily Twitter users follow at least one brand on the service.
  • 43% of all American Internet users are either fans or followers of at least one brand on Twitter or Facebook.