Archive Mobile Web Category

Google’s Mobile-Friendly Algorithm Update: What You Need to Know

Is your website mobile friendly? While it’s always been a matter of import in this cellular world we live in to have a web design that is built for mobile as well as standard web use, Google’s newest algorithm will make it near-vital for continued online survival. In March 2016,...Read More >>

Getting Started with Your Mobile Marketing Campaign

Developing a marketing campaign today simply must include mobile - it is no longer an optional add-on but an essential requirement. From the ever-shifting sands of Google's mysterious algorithm to the well-documented migration of customers away from laptops and towards smaller-screen devices, there...Read More >>

How Periscope Helps Businesses Build a Brand and Attract New Customers

What is Periscope?Originally released in March 2015, Periscope is a live-streaming video app that lets individuals watch live videos and easily share films with other users. Viewers are able to post comments underneath each film, and videos can accumulate hearts, which are equivalent to...Read More >>

How Mobile Live Streaming Apps Can Help Blow Up Your Content Marketing Strategy

Mobile live-streaming apps can give you an edge in content marketing by adding new dimensions to your content that make your brand message truly come alive and grab the attention of more readers. Here we'll look at the two most popular live-stream apps, Periscope and Meerkat, to discover how they...Read More >>

Mobile-First or Mobile-Only? Which Campaign Strategy Is Better For Your Brand?

Mobile first refers to the business approach that assumes employees are primarily using mobile technology such as smartphones and tablets to be more productive. On the other hand, a mobile only approach to business assumes mobile devices are the only tools being used for most...Read More >>

5 Lessons in Successful Mobile Marketing Segmentation

As mobile marketing increases in significance for e-commerce concerns across the planet, many of the guidelines governing how to achieve marketing success have remained intact. That includes the revelation that market segmentation is important, especially for small to mid-size companies that can't...Read More >>

Mobile Devices Rocket Past Desktop as the Consumer’s Search Option of Choice

It’s been a long time coming, and now it’s official. According to Google, the majority of search engine queries are now being conducted on a mobile device – specifically a smartphone – rather than on a desktop computer in 10 countries including the United States and Japan. Mobile search...Read More >>

4 Critically Important Mobile Trends for 2015

The mobile revolution has practically turned the marketing world upside down in the space of a few short years. Advances in mobile technology and marketing techniques spelled new opportunities for businesses of every size and description over the course of 2014, and 2015 is already shaping up to be...Read More >>

5 Tips to Optimize Your Website for Mobile Search

As the Internet continues to shift from traditional search into the mobile arena, it is vital for websites to be optimized properly for mobile search. The rules for mobile SEO are different than those for desktop search, and a failure to adapt may mean lost visitors and revenue. The following...Read More >>