Digital Insights

6 Reasons Why Responsive Websites are Better than Mobile


Published: February 25, 2014

Responsive websites are growing in popularity. Most companies are stuck on mobile websites and their benefits, but there are some benefits to responsive websites. If you’re considering incorporating responsive websites, here’s what you need to know.

  1. Enter Content Once and It Displays Everywhere
  2. With responsive websites, you only need to enter your content once, and it will display everywhere. There are no need to maintain two copies of your content because the site automatically updates regardless of the type of device that you’re using.

  3. Only One Code Base is Required
  4. Since the same templates for the desktop site are used for the mobile site, there is no need to maintain more than one code base. This makes the pages more complex and larger in file size, but it’s preferred by developers. When creating a responsive website, the HTML markup is the same for a responsive site as for a desktop.

  5. Achieve Faster Load Times with Optimized Images
  6. Responsive websites optimize all the images on the site to ensure that they will download fast and help the websites be ranked higher in the search engine. The compression technology in responsive website design is good, which means that most developers can use a medium-sized and well-optimized image for all the devices they intend to serve. Using one image also saves time because they only need to edit one image instead of several.

  7. URL Parity Remains the Same
  8. URL parity will be maintained despite the device that you’re using. This is essential to search engine optimization. You URL will remain the same despite the platform the website is displayed on during a search.

  9. Get the Appropriate Version of a Website Every Time
  10. If you want to be certain that you get the appropriate version of a website every time, you should use responsive website design. This is especially important when you’re following a link shared by someone on social media. Most sites do not do a good job of detecting the type of device. You should automatically redirect to the correct URL. This becomes important when you’re using a mobile device but viewing a website meant for a laptop. It’s an unpleasant experience to scroll constantly to view 1500 pixels on a screen equipped to handle 320 pixels.

  11. Automatic Resizing
  12. With responsive web design, media queries are used to determine the device’s resolution. The images are flexible and the grids are fluid to fit appropriately to the screen. Even if the images and the content shrink to fit the device, the intent of the website will look the same. In some instances, the sidebar may disappear, but the content and functionality of the website will remain.

Why Responsive Websites are Better Than Mobile Websites

Responsive websites have features that are better than mobile websites. These six features make the website more impressive and easy to use. Try responsive websites for your company and determine if they are better than mobile websites. In many ways, they are better.