Digital Insights

Five Basic Search Engine Optimization Principles


Published: June 6, 2013

With countless articles, steps and newly released information and algorithms bombarding business owners and marketers alike, some of the simplest factors related to a website’s search engine optimization can sometimes take a back seat to complex ideas and factors. On the other hand, doing some of the small, basic (and sometimes well-known) SEO principles and doing them well can be helpful for any website looking to improve ranking while offering audience members the best experience possible.

Research Industry Keywords

No matter how great content is and how helpful the information and answers provided may be, if marketers and businesses owners to show up in the places their target audience members are searching, many of their efforts may actually be in vain. Instead, quality keyword research can make or break one’s search engine optimization efforts by helping a site actually show up for the terms searchers are actually looking for. Understanding the various phrases and different methods of saying similar terms is vital to showing up in results for some of the long tail searches, giving a website or business a slight edge among very competitive keywords.

Don’t Overlook the Sitemap

Making sure a site is easy for the major search engines to navigate and crawl is a simple, but very important, principle that can often be overlooked. While making sure a site is easily navigatable by visitors and search engines, rankings can experience serious growth by signally ease of use to engines that are attempting to provide the best quality results for seekers.

Be Relevant

Pages and pages of content become null and void of visitors don’t ever land on the pages that are relevant to their specific situation, need or answers. Creating landing pages that will answer the call for answers to pinpointed questions and offer solutions can help improve search engine optimization by promoting longer visits, frequent return visits and lower bounce rates caused by irrelevance.

Use a Diverse Group of Keywords, A lot

Stuffing content with keywords just for the sake of drawing traffic is no longer a real search engine optimization solution. Instead, using a diverse set of related keywords will help improve the readability of website content while drawing more diverse searchers using a variety of keywords to describe their issue, problem or need. Using, well researched, keywords in a multitude of locations, including titles, tags, body and subtitles can help signal to both search engines and visitors that a site is offering content that may meet their needs, answer their questions or offer them information they are interested in.

Link Building is Still Important

Among some of the most notorious algorithm updates, such as Google Penguin, some link building has earned a poor reputation as well as a sense of mystery regarding the types of links necessary to promoting a sites SEO. While seeking quality links from authoritative websites and sources, a website can gain some of the authority and juice associated. Additionally, linking content within one’s site can also highlight the use of quality sources in the development of one’s web content.