Digital Insights

On-Page SEO Improvements to Increase Ranking and Traffic


Published: May 9, 2013

Ten SEO On-Page Tips To Improve Traffic and Ranking

It’s no secret that search engine optimization is vital for website ranking and improved traffic. But despite the obvious importance of SEO for a business or website, the plethora of information and tips available can be overwhelming. Understanding what to do next can be easily broken down and understood by learning more about some of the top on-page SEO improvements that can truly benefit ranking on the major search engines.

  • Take Advantage of Meta Tagging
  • Meta tags are a vital aspect for every single page on a website. As one of the first descriptions of a site or offering that a consumer or audience member sees, quality meta tagging is imperative to improving SEO while attracting visitors with simple descriptions.

  • Information Length
  • Articles and blog posts can play an important role in SEO. But while fresh content is necessary, the length of that content is equally important. Content that includes more than 300 words, but is not over 600-700 words, signals to search engines that content may contain relevant information without being overly long or boring.

  • Keywords
  • Keyword stuffing is a thing of the past. Instead, filling content with a relevant density, not exceeding 4 percent, can be a helpful way of using targeted keywords without turning the search engines off. Variations of keywords are also important.

  • Start Strong
  • Where keywords are used can be just as important as how many. Using keywords in the beginning of an article as well as the end can help grab readers with relevant terms while highlighting specific content in SEO efforts.

  • Check Site Speed
  • The speed in which a site loads can greatly affect its bounce rate. A slowly loading page can really affect the SEO efforts and have detrimental repercussions among search engines.

  • Alt Tagging
  • Image searches are becoming increasingly important, making ALt tags equally relevant. By intelligently tagging images used in blog posts, articles and content, search engines can navigate through a site more effectively.

  • Images and Video
  • Video and images are not only attractive to readers and web surfers, they are also important to search engines, which have begun to place a greater emphasis on multi media and social media.

  • Anchor Text and Links
  • Using anchor text to highlight specific words and link to pages where one hopes to attract traffic for those words signals to search engines crawling a site that those specific pages are tied to those terms used in that anchor text. Using variations of keywords and different phrases can help internal linking while making a site more easy to navigate by viewers and consumers.

  • Title Tags
  • Title tags related to the content on a page can make it much easier for reader to distinguish the information presented. In addition, title tagging is important within the search engine optimization process, as, yet another, signal to search engines regarding the relevance of a page.

  • URL and Domains
  • While a simple url using an important keyword is no magic fix, it can be a simple SEO fix for on-page efforts and rank improvement. Numbers and characters can be tricky for audience members and may trip up search engines as well. On the other hand, a quality url, using an important keyword can help signal to everyone what a site is about or a business is offering.

By understanding some of the simple steps in improving on-page SEO, marketers and business owners alike can create a positive plan for improving the various pieces and parts of a website.