Digital Insights
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Why It’s Time To Add Click-to-Call To Your SEO Strategy

Published: September 10, 2015

These days and times, consumers are looking for the fastest route to anything and everything. So, when it comes to click-to-call, if you’re website doesn’t offer it, you’ll likely lose out, and here’s why:

Click-to-call, introduced by Google, makes it so simple, quick, and convenient for a website visitor to simply click a button and get in touch with you in a matter of seconds. You may wonder why this is necessary; I mean, why can’t they (the buyer, seller, and consumer) just jot down the telephone number and then pick up the phones and dial. Well, the answer is simple–time. Anything that saves time is a huge benefit and a sure-fire way to increase your sales. Any way that you over accommodate your clients or customer is another reason they will continue to do business with you and refer your agency to others.

Mobile Marketing

What exactly is Click-to-Call?

Click-to-call is a communication tool used on websites; allowing the user, visitor to click on a button or text or even an image that is links to your company’s telephone number. When the user clicks to call, the request to dial to number is sent immediately to their phone and a connection is made without the caller (user) ever having to actually dial out the number. Also referred to as click-to-talk, click-to-text and click-to-chat, this web-based action makes contacting a business extremely easy and fast.

When a website has the Click-to-Call option, the calls received will come straight from a specific web page or pages and then go straight to the agent you have available answering calls or texts. The agent is provided with the information located on the exact page the user was looking at, so they have a good idea of why the caller is placing the call or text.

Research Behind Click to Call

In a survey commissioned by Google, around 3K users were asked about their previous online shopping experiences, and they were asked if the option to click-to-call was a significant influence as to whether they chose one site over another. A whopping70% of all mobile users surveyed said that they used the sites that offered the click-to-call option; an incredible number proving the necessity for website owners to add the simple function. This study also was careful to take into consideration the responses across a number of different industries, including; Restaurant, Travel, Technology, Finance, Local Services, Retail, and the Auto industry.

As you can see, the need for a click-to-call campaign is significant is you’re looking to keep up with modern SEO strategies. And, when it comes to real estate sales, the need for the click to chat, text, or call is even greater. Your clients want to have easy access, but more importantly, you want your potential or prospect (website visitors) to have the easiest route to get in touch with you or your office. With the click-to-call feature, you’re ensuring that you have a direct line of communication open so that your business appears ahead of the game on up-to-date with the latest technologies.

If You Own or Run a Website, You Must Offer Click-to Options

Overall, click-to-call is an option that website owners want to offer if they’re going to be successful in their online presence. Whether they sell houses or clothing, a simple function that allows the user to contact customer service is definitely going to put the website owner ahead of another that doesn’t offer the amenity.

When thinking about your online campaigns and marketing schemes, it’s very important that you include every measure that allows your potential clients the quickest access to your product. With that said, you need to make certain that you implement web-based amenities to make their shopping or hiring session as quick and pain-free as possible; and this is where functions like the click-to-chat, call, or text come into play.

Implementing the Click-to-Call into Your Marketing Plan

When you decide to use Google Ads for your business or listings, make sure that the click-to-call option is available and that you include it in your budgeting for search engine marketing purposes. Give your past, present, and future clients the ability to get the information they need, when they need it, and one simple way to do this is to offer mobile users the click-to options.