Good Content Drives Action & Connects You With Your Customers

Content marketing isn’t about a quick sell. It requires a long-term commitment on the part of an organization to create relevant content that informs and engages your target audience. Developing educational information for the marketplace that gets down to the essence of what your product or service solves is the most effective way to communicate with prospects and customers without selling.

Trust is what ultimately drives people to take action: to buy, to download, to donate, to subscribe, to apply or to take any other action online.

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Value Added Content Drives Web Traffic

So what identifies an organization as a trusted resource? You guessed it – content.

Content in all of its forms allows organizations to communicate with audiences in a manner that they appreciate. When you have great content that people want or need, they will come back to your site for more. When you’re consistently creating valuable content, they will link back to your content and share it on social media with their peers.

Social networks like Facebook, Twitter and Linkedin have made it even easier for people to share content and connect directly with trusted organizations.

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Developing a Content Strategy to Increase Organic SEO Traffic

It takes more than just putting content on your website to create a lasting and thriving business online. Developing great content is not only useful for brand building, but is also important for search engine optimization (SEO).

SEO Isn’t Dead, It’s Simply Evolving.


Effective SEO has never been a quick or easy initiative, and successful businesses are realizing more and more that staying ahead and staying relevant requires a full-fledged investment in developing useful content that their target customers will actually engage with and connect with the brand.

Our SEO-centric approach to content strategy development helps you hit your target KPIs. We start with a comprehensive content audit and expert consultation that includes:

Competitor Analysis | Keyword Research | Persona Modeling

Content Development Services For Every Stage Of The Buyer’s Journey

Do you know where your ideal customer spends most of their time or what their likes and dislikes are? Creating a detailed buyer persona profile can help you discover exactly where your customers are so that you know where to reach them and how to engage with them.

Research and understand your target audience with Buyer Personas.

Effective Search Engine Marketing means understanding your audience and your buyers so that you can create content specifically for them by using important keywords and phrases for which you will then rank. Creating buyer personas is a helpful way to outline and describe the different needs and intentions of different prospects or customers you target to visit your website.

 

How is Your Customer Searching?

Since your customers have different motivations, they’re probably searching for products and services that are important to them. You need to account for a wider variety of search terms by thinking like your potential customer and having buyer personas is a useful way to drill down on user-specific search strategies and solutions.

Deliver targeted Information at the precise moment that users are searching for what you are offering. Digital EYE Media offers a variety of different types of content to support your organization’s content marketing efforts:

  • Website Copy
  • Blogging
  • Videos
  • Guest author articles on authoritative destinations only
  • Guides
  • Ebooks
  • Infographics
  • Webinars
  • Unique Social Posts
  • White Papers, Case Studies and Reports
  • Quizzes
  • Unique Imagery and Graphic Visualizations
  • Slideshare presentations
  • Email Outreach
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Content That Helps Improve Conversions

Digital EYE Mobile App Solutions Include:

 

The team at Digital Eye develops compelling content and messaging that

increases conversion across multiple initiatives:

  • Landing Page Headlines
  • Messaging and Content A/B Split Testing
  • Calls to Action (CTA’s)
  • Ecommerce Promotions
  • Effective Use of Keywords and Semantic Variations
  • Copywriting and Content Editing

Effective content marketing strategies attract and engage audiences

resulting in greater business success that include:

  • Scalable Website Traffic
  • Achieving Greater Brand Authority
  • Generating Sales Leads
  • Increasing Revenue

Find out how Digital EYE Media can you plan an effective content marketing strategy.
Contact us to learn more about our custom content marketing services

Ready to Dominate Digitally

Call Digital EYE today and speak with a digital marketing expert about how we can help you dominate digitally in your space.







Or call us at 949.333.8953

Superior Search Services
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Search Engine
Marketing

Gain visibility at the top of the search engines, such as Google or Bing, using paid advertising to start sending new visitors to your business’s site right away.

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Search Engine
Optimization

We use proven strategies to create and optimize high quality content, resulting in greater visibility in the search engines and more organic traffic to your website.

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App Development

Leverage your customer’s connection to their mobile phone as a way to deliver a personal experience and develop relationships with friends, family and businesses’.

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Social Media

In this social-centric world, we utilize social media platforms and the power of influencers to target and connect with your ideal customers online in a compelling way.