Measuring marketing campaigns can be a challenge
Having an analytics and reporting dashboard to review together in monthly meetings is crucial to effective client communication.
We use our reporting dashboard and discuss attribution modeling to determine what referral sources are driving the most targeted traffic that is converting into new clients. Whether it is Google AdWords, organic website traffic, Facebook, Twitter, or other offline marketing initiatives, there are key metrics that can be tracked.
This analysis allows us to continue to develop an audience quality score on the different web, social and offline channels to pivot strategies based on campaign results. We need to analyze these results to ensure we consistently improve campaign engagement and drive new clients or sales on a month-over-month basis.
Our Website Analytics Services Include:
- Web Analytics Strategy & Consultation
- Comprehensive Google Analytics Audit
- Web Analytics Account Management
- Recommendations for Improving Site Metrics
- Usability Analytics & Reporting including: heat maps, click maps & eye-tracking
- Tag Management System Implementation