Archive Social Media Category

How is Your Business Marketing on Social Media

Social media began as a tool for ordinary people to have a place to share and connect with friends online. Some online bulletin boards and portals were more successful than others. By the beginning of the 21st century, Facebook, LinkedIn and then Twitter launched, and today these sites and...Read More >>

Twitter Marketing—Here’s What You’re Doing Wrong

Twitter is one of those social media feeds that is so easy it is hard. In other words, Twitter's ease of use is deceptive when your goal is effective online marketing of your brand, product or service. The good news is, if you are not yet quite up to speed on how to use Twitter most effectively...Read More >>

Smart Phone Apps for Great Social Media

Social media by itself is one of the greatest - possibly the greatest - marketing tool ever invented. But social media combined with smart phone apps is sort of like nirvana for product just takes the whole concept of using social media to drive customer engagement and sales to a...Read More >>

Is Your Business Ready for 2016? Take this Quiz!

An important step to any successful business is taking the time to step back and analyze your company regularly. Start the New Year off right by taking this quick quiz and objectively comparing how your business stacks up. Use the results to identify potential weak spots and what you can do to...Read More >>

How to Create Buzz Worthy Content for 2016

Creating shareable content is not just about getting the biggest scoop or designing the coolest infographic. In fact, the most difficult part of crafting content with true viral potential is about knowing where to stand on that fine line between self-promotion and share-ability. While some...Read More >>

10 Social Media Tips to Elevate your Holiday Sales

The introduction of social media has changed, well, just about everything we do as well as how we do it. Holiday shopping is no exception. In fact, the mobility of shopping options today means most customers shop in micro bursts - researching from their phone in spare moments, then making their way...Read More >>

Pinterest Launches Dedicated Shopping Section

Pinterest launched in the first quarter of 2010 as an invitation-only beta site. From an initial user base of just 5,000, the visually-oriented site now numbers more than 17 million active users. Today, Pinterest is valued at $11+ billion - a number derived almost solely from its estimated...Read More >>

How To Use Instagram Videos For Marketing Campaign Success

When Instagram first launched, the app was all about sharing "instant photos" (hence its catchy name!). But somewhere in the midst of all the photo-based excitement, Instagram launched its video sharing module....positioning Instagram to compete with Vine, Facebook and even YouTube itself as a...Read More >>

How Periscope Helps Businesses Build a Brand and Attract New Customers

What is Periscope?Originally released in March 2015, Periscope is a live-streaming video app that lets individuals watch live videos and easily share films with other users. Viewers are able to post comments underneath each film, and videos can accumulate hearts, which are equivalent to...Read More >>

TrueView Shoppable Video Ads on YouTube Make It Easier to Monetize on Consumer Micro-Moments

More and more, consumers turn to their devices in an effort to learn more, make a decision or purchase a product - and you're probably one of those people. To bridge the gap between the moment a person watches a video and the moment they decide to make a purchase, also knows as micro-moments,...Read More >>