Digital Insights

How to Make Your Company Stand Out on Social Media


Published: July 7, 2014

If you’re struggling to separate your company from the competition, social media can help, but you still need to know how to stand out on social media. When your company needs some additional exposure, there are numerous options in social media to help your company stand out. Here are a few suggestions to help you get started.

  • Learn to Use Hashtags
  • What are those messages behind the pound signs online? They are called hashtags, and they can help you tag your posts and tweets. Hashtags are a great way to get people communicating about your site. If you use relevant keywords, it is even more effective. Learn to use hashtags effectively to gain more exposure.

  • Use the Entire Spectrum of Social Media Tools
  • When you use the entire spectrum of social media tools, you’re more likely to reach a larger audience. Although Twitter and Facebook are the leaders, don’t forget Pinterest, Instagram, Tumblr, LinkedIn and Vine. All of these social media networks should be a part of your marketing strategy. Your content may be more popular on some websites than others.

  • Establish Yourself as a Leader in the Industry
  • When you learn what your readers want and how to talk to them, you’ll establish yourself as an authority in the industry. They will respect your opinion and heed your suggestions when you tell them a product is good to buy. Whether you maintain a formal tone or a more casual tone will be determined by your audience. Test the waters and ascertain what they will respond to and what will encourage them to buy. When you figure it out and master it, you will have found your voice and established yourself as an authority online.

  • Interact with Your Followers
  • You should interact with your followers to make them feel as if they are a part of the development phase or members of your company. When followers are engaged, they tend to be more engaged with your brand abd buy more. They love it when you interact with them, and it helps to build your company’s brand image and reputation. Always interact with your followers for optimal results.

  • Create New and Original Content Frequently
  • Always create original content that’s compelling and post it regularly. This will help you gain more exposure and help your product sell easily. When you’re active in the social media communities, you’re more likely to capture the attention of those people who need your product but want more information. Always try other types of media to ensure that your entire community remains engaged.

If you want to make your company stand out on social media, you should follow these simple tips. It’s not always easy to keep your audience interested, but when you do, more people will buy. Always monitor the response of your audience to ensure that it’s the type of response that will help you improve your website long term. These are just a few tips to help you improve. There are many others. Try some and see how you’ll improve.