Digital Insights

Social Media Metrics: What, So What, Now What?


Published: April 11, 2011

At the DigitalEYE Media event on Thursday, March 31st, we were fortunate to have Kip Knight give a presentation on the basics of social media marketing. Kip is the former Vice President of Marketing at eBay US, Chief Marketing Officer at Taco Bell, and Brand Management as various positions at Procter & Gamble, among others.  Kip discussed how small businesses can successfully market their brands on the various social media platforms with a small budget. It was a fun and informative night and the event was sold out. Check out some pictures from the event: