Digital Insights

The Key To Getting More Value Out Of Twitter


Published: October 8, 2015

When it comes to social media marketing, specifically Twitter, it demands a great deal of work achieve success and learn Twitter’s value. However, with over 200,000,000 users on Twitter, the likelihood that that you reach and develop new relations and earn new clients is extremely high. What this means is that communications that may generate business are taking place right not; they are simply amongst the clutter. You have to learn how to find and lure your leads on this very popular network.

businesses using twitter


Exactly how could marketers get around all of the social networking clutter and prioritize their valuable time so they are just going over the tweets that will bring value to their company? The solution is to dissect all of your Twitter campaigns into different sections ensure each category is filled with the most relevant to your company. Make good use of your marketing and advertising data so that you can build these categories into what you need them to be–here’s how:

  • Keep track of and give thanks to your current leads who happen to be reacting to the content you’re providing on Twitter. This gives them recognition and is the ultimate Twitter compliment. This is also a great opportunity to build interest in your brand or product. When you’re new leads are browsing your Twitter page and see “thank you for your business” messages, it lets them know that others find your product trustworthy—encouraging them to make their own purchase or contact with confidence.
  • Offer Welcome Messages to new customers or followers. Not only will a welcome message be appreciated by the newest customer, but your leads (followers) are developing trust in you and your brand. It’s important that you make your customers feel special, and you’ll likely generate new business just by sending out a simple “welcome aboard” message on your Twitter page.
  • Ask your clients and leads for their Twitter username in all of your forms. This action should be as common as asking for their email. You want to have as much social network information you can about each and every lead. When you follow your leads on Twitter, you have access to their personality, which gives you a better insight into how to approach them on future emails or calls.
  • Focus on Twitter users who live in a specific geographic location. Dedicating one of your Twitter marketing campaigns to those who live in a particular area can ensure that you reach a more targeted audience.
  • Track all long-tail keywords that are successful to your social media campaign. When you know which keywords are working, you’ll then have an idea of how to create Tweets that will generate new leads in the future. Of course your Tweets will need to be fresh and new, but you can use these keywords to create new, enticing material for future Tweets.
  • Read your followers’ Tweets. When you keep track of their most current tweets, you’ll have more of an idea where their head is before you make any calls to them. Having this information can mean the difference between calling a lead at a bad time or even catching them when they’re most likely to respond.
  • Follow Twitter users who view your pricing pages or product info. Following is a compliment, and when you follow someone who are already shown interest in you, your product, or your service, you’re more likely to get the response you want.
  • Share ALL positive comments or praise testimonials on your Twitter page. Even if someone says something like “thank you, you’re nice, share this info on Twitter. When you let your followers know that your company has received praise, this gives them the confidence they may need to take the next step (making a purchase or contacting you about your services).
  • Finally, you’ll want to follow the Twitter Blog so that you can keep up to date with all new Twitter tools as they come out.