Posts Tagged branding

Creating Content Which Will Tell the Story of Your Business’ Brand

When recruiters work with job candidates to improve interviewing skills, strong emphasis is placed on each candidate's ability to promote themselves to best advantage. After all, on paper, one candidate can look remarkably like another. But in person, the candidate has that precious rare chance to...Read More >>

What Does SEO Really Mean in 2016?

What Does SEO Really Mean in 2016?Search engine optimization, or SEO, continues to be one of the best ways to promote a website. As has always been the case, effectively optimizing a site can dramatically boost its ranking on the search engine results pages, or SERPs. However, SEO looks a lot...Read More >>

Key Elements of a Powerful Brand Story

Creating a powerful brand story is about more than just identifying your ideal customer, your Unique Selling Prospect (USP), your logo and colors or even your place in the competitive landscape. Your brand's story is your story. It is a story of shared connection, of relevance, of problems and...Read More >>

How Periscope Helps Businesses Build a Brand and Attract New Customers

What is Periscope?Originally released in March 2015, Periscope is a live-streaming video app that lets individuals watch live videos and easily share films with other users. Viewers are able to post comments underneath each film, and videos can accumulate hearts, which are equivalent to...Read More >>

Kick-ass Influencer Outreach Strategies For Any Business Niche

It's an unescapable truth that if you want people to find you online, then you'll need the louder voice of a well-known leader to back you up. You can only accomplish this feat with a kick-ass influencer-outreach strategy.Tami Iseli from powercontent.com explains in a nutshell why...Read More >>

Crisis Management and Your Company’s Reputation – Essential Tips To Protect Your Brand Online

From large corporations to small business alike, it's important to have the skills and know-how needed to protect your brand online. Whether it's your company's logo or website design or features, you'll want to ensure you're safeguarded from the "borrowers" in competitive business.Keeping your...Read More >>