Posts Tagged content marketing

Creating Content Which Will Tell the Story of Your Business’ Brand

When recruiters work with job candidates to improve interviewing skills, strong emphasis is placed on each candidate's ability to promote themselves to best advantage. After all, on paper, one candidate can look remarkably like another. But in person, the candidate has that precious rare chance to...Read More >>

SEO 101: Images vs. Text–Which Works Best?

SEO 101: Images vs. Text--Which Works Best?If you want the right people to find your new website, you must design it with the principles of search engine optimization, or SEO, in mind. SEO involves optimizing a website in a way that increases its ranking on Google and the other major search...Read More >>

What Does SEO Really Mean in 2016?

What Does SEO Really Mean in 2016?Search engine optimization, or SEO, continues to be one of the best ways to promote a website. As has always been the case, effectively optimizing a site can dramatically boost its ranking on the search engine results pages, or SERPs. However, SEO looks a lot...Read More >>

How to Create Buzz Worthy Content for 2016

Creating shareable content is not just about getting the biggest scoop or designing the coolest infographic. In fact, the most difficult part of crafting content with true viral potential is about knowing where to stand on that fine line between self-promotion and share-ability. While some...Read More >>

18 Types of Content to Add to Your Marketing Mix

Identifying different types of content to add to your marketing mix is not about making sure you include "one of everything" to cover all your bases. Rather, what you are looking for is the types of content your target market responds to best. This may mean you do include a wide variety of content...Read More >>

How-to Use How-to Guides for Content Marketing

Content marketing is everywhere today. It is who we are, how we live and definitely how we do business. In fact, there is so much content marketing going on that this has generated a whole new type of content marketing: how-to guides for how to do content marketing!But how will you know which...Read More >>

How Mobile Live Streaming Apps Can Help Blow Up Your Content Marketing Strategy

Mobile live-streaming apps can give you an edge in content marketing by adding new dimensions to your content that make your brand message truly come alive and grab the attention of more readers. Here we'll look at the two most popular live-stream apps, Periscope and Meerkat, to discover how they...Read More >>

Part IV: Inbound Marketing — Content Draws Attention

In the "Attention Economy," the challenge facing marketers is finding ways to concentrate consumer minds – amidst billions of competing stimuli – on specific products and brands in order to prompt eventual purchasing decisions.The DigitalEYE Media team of Orange County Internet marketing...Read More >>