LinkedIn is a unique animal in the greater sphere of social media platforms. Apart from its unique status of being one of the first social platforms to launch that is still going strong today, LinkedIn also brings to the table its own singular business-to-business focus. This can make using...Read More >>
Google has made a name for itself by providing free open source tools that are incredibly useful and powerful. Google Analytics is one of the best known of these, and if you are not using it, now is a great time to begin! Some users become intimidated because Google Analytics is designed to provide...Read More >>
2016 is upon us. If you're still missing the mark when it comes to attracting targeted traffic to your website, it's time for a quick refresher. The online marketing landscape changes constantly, and it's crucial to stay up-to-date on the latest developments to ensure that relevant users who want...Read More >>
Creating shareable content is not just about getting the biggest scoop or designing the coolest infographic. In fact, the most difficult part of crafting content with true viral potential is about knowing where to stand on that fine line between self-promotion and share-ability. While some...Read More >>
Even if your primary sales vehicle is your brick-and-mortar store, you can almost bet that many of this season's new customers will get to you via an online search. Statistics now indicate that an estimated 67 percent of all holiday shoppers plan to start their searches for the perfect holiday...Read More >>
Content marketing is everywhere today. It is who we are, how we live and definitely how we do business. In fact, there is so much content marketing going on that this has generated a whole new type of content marketing: how-to guides for how to do content marketing!But how will you know which...Read More >>
The use of online marketing to drive sales has absolutely exploded in recent years for a very good reason: it’s an extremely cost effective way to do business. When it comes to closing a sale, SEO leads convert at an average rate of 14.6 percent as opposed to a 1.7 percent close rate with...Read More >>
Blogging is becoming a critical part of building a successful Online Business Strategy, and the most successful posts need to be both engaging and actionable. As you begin to build your writing skills, these qualities will come naturally, but there are several things you can do to immediately...Read More >>
For the most part, local SEO has gotten much harder than it was just a few short years ago. Caught between ever-increasing competition for many local keywords and the combined effects of Google’s Panda, Penguin, and Pigeon algorithm updates, many local marketers have all but abandoned SEO in...Read More >>
If your company has a website that was designed using a reputable design tool or by a professional web-design firm, the chances are you have access to a nice selection of analytical data. If not, there could be a variety of software packages that can be integrated with your website for the purpose...Read More >>
