Posts Tagged measure return on investment

Like it or not, social media is becoming a business necessity

Consider this: if Facebook were a country, it would be the eighth largest in the world by population, ahead of both Japan and Russia.When I talk to people about using social media to market their business, I usually get one of two responses. Either they love using Facebook and Twitter or they...Read More >>

HOW TO: Measure Social Media ROI

Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative....Read More >>