Posts Tagged measure social media ROI

How to Get More Traffic to Your Facebook Page

Facebook is still the reigning champ of social media, with more active users and daily activity than any other social media platform. This is good news in the sense that the folks you want to attract to your own Facebook page are probably already on Facebook even as we speak. The bad news is that...Read More >>

How to Use Analytics to Make Sense of Your Audience Data

If your company has a website that was designed using a reputable design tool or by a professional web-design firm, the chances are you have access to a nice selection of analytical data. If not, there could be a variety of software packages that can be integrated with your website for the purpose...Read More >>

The ROI of Social Media Marketing: More than Dollars and Cents

Augie Ray is a Senior Analyst at Forrester Research. He is a leading expert on Social Computing and social media marketing.Brands are making plenty of money in social media:  Dell Outlet’s Twitter account has generated millions for Dell, the Intel Channel Voice community has decreased...Read More >>

Like it or not, social media is becoming a business necessity

Consider this: if Facebook were a country, it would be the eighth largest in the world by population, ahead of both Japan and Russia.When I talk to people about using social media to market their business, I usually get one of two responses. Either they love using Facebook and Twitter or they...Read More >>

HOW TO: Measure Social Media ROI

Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative....Read More >>