Posts Tagged mobile devices

5 Lessons in Successful Mobile Marketing Segmentation

As mobile marketing increases in significance for e-commerce concerns across the planet, many of the guidelines governing how to achieve marketing success have remained intact. That includes the revelation that market segmentation is important, especially for small to mid-size companies that can't...Read More >>

Digital Media – A Force To Be Reckoned With

Traditional media is defined as television, radio, newspapers and magazine publications. New media is essentially everything else but more specifically refers to content accessible on any digital device that allows for interaction or feedback by the user.Traditional media is the tried and true...Read More >>