Posts Tagged mobile marketing

Mobile-First or Mobile-Only? Which Campaign Strategy Is Better For Your Brand?

Mobile first refers to the business approach that assumes employees are primarily using mobile technology such as smartphones and tablets to be more productive. On the other hand, a mobile only approach to business assumes mobile devices are the only tools being used for most...Read More >>

5 Lessons in Successful Mobile Marketing Segmentation

As mobile marketing increases in significance for e-commerce concerns across the planet, many of the guidelines governing how to achieve marketing success have remained intact. That includes the revelation that market segmentation is important, especially for small to mid-size companies that can't...Read More >>