Posts Tagged social media data

Part II: Social Intelligence—Gathering Social Media Data

Facebook, Pinterest, LinkedIn and Twitter are the hottest social media companies on today’s Web – and the data shared and searched on these social networks is highly valuable to organizations. But accumulating social media data presents challenges for marketers unprepared for the difficulties...Read More >>

Part I: Social Intelligence—BI Meets Social Media Data

Ok, you’ve got the intelligence, so now what are you going to do with it?  Is it actionable?Your company has been mining the nearly inexhaustible treasure trove of social media data to be found in Facebook posts, Twitter microblogs, Yelp reviews, social blogs, social bookmarks, YouTube...Read More >>